Full of confidence, leading the new track! Saint Bauro held the third 415 World Window Safety Day

2022-05-20


  As a window and door brand committed to enhancing home security, Saint Borro integrated window and door systems has taken a pioneering approach to address social housing safety issues, opening up a new path for corporate development—old window renovation—and has been leading the way for many years. In 2020, Saint Borro integrated window and door systems established "World Window Safety Day," calling on more consumers to pay attention to window and door safety and bringing greater safety and comfort to millions of homes.

  On May 11, 2022, Saint Borro integrated window and door systems once again joined hands with Sina Home to hold the 16th National Strategic Dealer Marketing Summit and the "Champion Selection, Safe Living" Third 415 World Window Safety Day themed event in Foshan, Guangdong, under the theme of "Riding the Saint's Pursuit, Leading the Crown in 2022." At the event, 2022 Beijing Winter Olympics champion Fan Kexin, Saint Borro Home Group Chairman Wu Guohong, Guangdong Provincial Door Industry Association Executive President Xu Sheng and Executive Secretary Wang Shenghua, Guangdong Provincial Customized Home Furnishing Association Secretary-General Zeng Yong, Tang Wucheng•Kenwen Creative Group Executive Director and Design Director Xie Yingkai, Guiren Mutual Aid Strategic Marketing Consulting Founder Han Feng, Sina Home General Manager Ji Jing, Pan-Home Furnishing Circle Founder Zhou Zhong, Sina Home Window and Door Industry General Manager Ye Lingju, Tencent Home Window and Door Channel Executive President Bao Dan, Foshan Municipal Window and Door Industry Association Executive President and Secretary-General Hu Cheng, All-China Federation of Industry and Commerce Real Estate Chamber of Commerce Energy-Saving Window and Door Branch Vice Secretary-General Yu Kai, Yipintang Brand Marketing Planning Chairman Li Wanhao, and other industry leaders and mainstream media gathered together to focus on window and door safety and speak out for safe windows and doors.

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  At the beginning of the event, Saint Borro integrated window and door systems Chairman Wu Guohong introduced Saint Borro's 2022 annual strategy from different perspectives, including integrated window and door systems, manufacturing bases, group operations, and product service upgrades. According to the introduction, Saint Borro determined its integrated window and door system development strategy in 2015 and repositioned its entire product line in 2021, with system windows and doors, whole-house wooden doors, smart sunrooms, and smart entrance doors as core products. From the integrated window and door system 1.0 in 2015 to the integrated window and door system 3.0 in 2021, Saint Borro windows and doors, based on meeting consumer and market needs, have used advantages in the industrial chain and services to achieve efficient production, stable delivery, and continuous improvement in product specialization and refinement, and enterprise growth and strength.

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  In the old window renovation sector, Saint Borro, as a pioneer, has used its self-developed patented technology products—the renovation series windows (Utility Model Patent Certificate No.: ZL202121275427.4)—to achieve two-hour installation without damaging the original decoration, providing one-stop solutions for users' needs for sound insulation and noise reduction, heat insulation and heat preservation, sealing and waterproofing, pressure and wind resistance, safety protection, and aesthetics and durability, bringing consumers safer and higher-quality home services. Wu Guohong stated that Saint Borro is 19 years old this year, in its prime, and will continue to focus solely on making high-quality windows and doors in the future.

  Saint Borro Home Group Vice President Huang Shicong released Saint Borro's 2022 marketing plan. According to the introduction, in May and June, Saint Borro will launch regular promotions and training from different aspects such as store openings, anniversaries, and brand days to more smoothly and quickly carry out brand marketing, channel layout, and other work. Huang Shicong stated that under the wave of homogenization, Saint Borro will continue to break through with professionalism, improve service, use the "Saint Borro Terminal Sales Handbook" to cultivate standard talents, expand marketing channels, avoid the price trap, and continuously improve market share. "We must focus on specialization and improvement of service, cherishing every customer."

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  "‘Champion Selection, Safe Renovation’ is the truest portrayal of Saint Borro integrated window and door systems, and it is also the most powerful appeal to the home furnishing industry." Zhang Renjiang, Secretary-General of the China Chamber of Commerce for Furniture and Decoration Industry under the All-China Federation of Industry and Commerce, stated in his speech that in the 30 years of China's real estate development, both society and the country have paid great attention to the safety hazards of old residential buildings, and window and door safety is crucial. Saint Borro's "old window renovation" is a positive practice that responds to national trends, answers the national call, implements the dual-carbon goals, and solves the pain points of window and door consumers.

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